Pricing & Plans

Pricing is one of the highest-intent pages on the marketing site, so it is engineered as a conversion surface, not a brochure. The core layout is a side-by-side plan comparison spanning the published tiers (Free, Club, Professional, Federation, Enterprise) with the most popular plan visually highlighted. A billing toggle switches between monthly and annual, with the discount indicator (typically 2 months free) animated rather than static so the saving registers.

Currency auto-detects from the visitor's browser locale — a Swedish visitor sees SEK by default, a French visitor sees EUR, an American sees USD — but a manual selector overrides the detection if the visitor prefers another currency. Below the headline tiers, an interactive feature matrix lets visitors filter by their audience type ('I'm a Club', 'I'm a Federation', 'I'm a Tournament Director') so they only see rows relevant to their job. An ROI calculator further down asks four to five inputs (members, tournaments per year, current stack cost, time spent on admin) and outputs an estimated annual saving, payback period and 5-year comparison — instantly making the case for switching from a patchwork of vendors.

A plan-specific FAQ block addresses the common pre-purchase objections (data migration, contract length, training, support SLAs) at the right moment. For federations and chains, the standard tiers are too small, so a clearly differentiated 'Custom Enterprise' CTA opens the contact-sales form. A free-trial / freemium entry sits at the top of the cheapest tier so cost-sensitive visitors never bounce.