Production Companies

Production teams currently stitch together draw software, spreadsheet schedules, accreditation databases, and Slack channels — and pay for it in late nights and missed cues. When a court runs long and the run-of-show needs to slide by 15 minutes, that change must propagate to the broadcaster, the catering team, the sponsor activations, and the players warming up backstage.

Without a single source of truth, the change reaches each party at a different time, often via shouting. Unified tooling collapses that coordination into a few clicks and an automatic notification fan-out.

The event management module covers draws, seedings, court assignments, run-of-show timing, and crew calendars. Updates fan out via webhooks and push notifications to broadcasters, sponsors, players, and crew.

Role-based views let the floor manager, broadcast producer, and sponsor coordinator each see the slice of the event they own without losing the shared timeline.

Production briefs — the documents that drive commentator prep, on-air graphics, and player intro packages — depend on accurate, current player data. Misnaming a player on a lower-third or running an outdated photo undercuts production credibility and angers athletes.

Building briefs by emailing federations and scraping social media is slow and inconsistent. A central player database with rights-cleared photos, verified biographies, head-to-head records, and direct contact lines compresses brief production from days to hours and keeps the on-air package accurate even when last-minute substitutions happen.

The platform's player database holds verified profiles, rights-cleared photography, biographical metadata, career and head-to-head statistics, and contact details accessible under accredited consent. Production teams can export brief packages per match or per session in their preferred template format, with auto-refresh when player data changes and version history so commentators can compare against the previous brief.

Sponsor delivery is where production margin lives or dies. Each sponsor contract specifies impressions, screen time, signage rotations, and visibility reports — and renewals depend on hitting those numbers and being able to prove it.

Manually scheduling perimeter signage across courts, queueing branded overlays across broadcast windows, and assembling a post-event PDF with screenshots is a job that consumes a full-time coordinator for weeks. Automating that pipeline frees the team to sell more inventory and prove ROI faster.

The sponsor portal binds inventory — overlays, signage slots, athlete activations — to scheduled events and broadcasts. Branded overlays render through the graphics package on cue.

Signage rotations sync with court schedules and rotate automatically. After the event, the visibility analytics module assembles impressions, screen-time, and audience reach reports automatically per sponsor with documented methodology.