Direct reach to nearby pétanque players through targeted promotions, the player feed, and proximity-based discovery on the boulodrome finder
Why it matters
A boule-bar two streets away from a federated club has dozens of natural customers who simply do not know the venue exists. Cold paid social burns margin; flyer drops are unreliable.
Surfacing the venue inside the player feed and proximity finder reaches people already searching for somewhere to play — an audience with revealed intent and demonstrated boules ownership. The same channel supports last-minute promotions when a cancellation opens a court, converting otherwise-lost capacity into walk-in covers within minutes.
How Petanque Life serves it
Boulodrome Finder lists the venue with court count, F&B availability, accessibility, opening hours, and live booking. The player feed delivers proximity-based promotions (e.g. 'free court Wednesday 19:00, 20% off jugs') to opted-in licensed players within walking distance.
Marketing Automation triggers neighbourhood pushes when courts go unbooked within a 4-hour window, converting unsold capacity into walk-in covers.