Social Media Integration

Each tenant connects its social accounts once via OAuth — Facebook Pages, Instagram Business, and X. From then on, anything the platform produces (final scores, player cards, news articles, highlight clips from the broadcast studio) can be pushed automatically or queued for editorial approval. Auto-post results to social media listens to the match-finalised event and renders a result graphic from a configurable template, then posts it to every connected channel with the right caption per platform.

Social media content templates are designed once per federation: brand colours, logo placement, sponsor zone, headline grid, and footer hashtags. Templates are versioned and previewable, so a club can override the federation default and still inherit shared assets. Hashtag management maintains a tagged dictionary per tenant and per category (national league, U18, women's circuit), automatically appending the right cluster to outgoing posts and avoiding the all-too-common typo or spammy stuffing.

User-generated content curation pulls posts that mention the federation handle or use the official hashtags into a moderation queue inside the admin. Communications staff can star, archive, or reshare with one tap, building a feed of fan content for the website and in-app community tab — with consent tracking so reshared images respect GDPR and the photographer's wishes.

Social media analytics rolls reach, impressions, link clicks, and engagement rate per post and per channel into a unified dashboard. Trends are sliced by content type (result graphic vs. interview vs. highlight) and by competition, so a federation can finally answer the question every board asks: "is this making a difference?"