Audience-Specific Pages

Generic SaaS pages convert badly because no visitor sees themselves in 'a complete platform for everyone'. Petanque Life solves this with a dedicated /for-X page per stakeholder type. Each page is a self-contained pitch built on the same template but with audience-specific copy, screenshots, KPIs and case studies. 'For Players' leads with ELO, stats, training diary and finding tournaments — the things a competitive player cares about — and surfaces the mobile app as the primary CTA. 'For Clubs' reframes the platform as a club operating system: members, finance, communication, website, events. 'For Federations' goes higher up the value chain: licensing, hierarchy, compliance, world-ranking integration, reporting. 'For Tournament Directors', 'For Umpires', 'For Coaches', 'For Spectators' and 'For FIPJP / Continental Federations' each get the same treatment.

A case-study carousel at the bottom of every page only shows stories from that audience segment, so a club admin sees other clubs and a federation president sees other federations. The pages are entry points for paid campaigns — every Google Ads, Meta and LinkedIn campaign targets one audience and routes to its dedicated page, which keeps Quality Score high and CPA low. Internally, the pages also act as feature filters: a visitor who lands on /for-coaches will see a coach-shaped subset of the comparison table and a coach-shaped pricing slider, so they never have to translate generic features into their own job.