Pricing & Self-Service Onboarding

The pricing page is the launchpad: clear tier comparison across Club, Professional and Federation, currency auto-detected from browser locale and timezone so a visitor in Madrid sees euros without configuring anything. Once a visitor picks a plan, Stripe Checkout takes over — hosted, PCI-compliant, supports cards and SEPA, handles VAT for EU buyers, and the billing toggle (monthly/annual) is preserved into the line items. A 14-day free trial wraps every paid plan with an auto-conversion toggle: the visitor enters payment details, gets two weeks free, then converts unless they cancel — a proven SaaS pattern that lifts conversion materially over 'cancel anytime'.

For federations and continental bodies, self-serve doesn't fit; they get a federation deal request form with qualification fields (country, members, current vendors, timeline), routed to the sales team with a Slack notification. Mid-funnel visitors who want a guided demo book directly via inline-embedded Calendly with a form fallback for blocked iframes — no email ping-pong, the calendar shows real availability. Club admins who pick the Club tier walk through a multi-step onboarding wizard: club details → plan confirmation → admin user setup → optional initial member import.

After payment, the platform auto-provisions the tenant, sends a welcome email via ACS, and the new admin lands in their workspace. Payment history and invoices are accessible from the admin app — the customer can self-serve receipts and billing changes without contacting support.