Conversion & Onboarding

Different audiences need different on-ramps. Players self-serve in under a minute on the free tier with email verification — no credit card, no friction. Club admins go through a registration flow that creates a brand-new club tenant: club details, plan selection, admin user setup, optional Stripe checkout.

Federations need more hand-holding because the deal involves licensing, customisation and procurement, so they get a guided multi-step setup wizard plus a demo request form that routes to the sales team with qualification fields pre-populated (country, member count, current vendors, decision timeline). For visitors who want to evaluate before committing, a self-service demo environment provisions a sandbox tenant pre-populated with sample data — a fictional club, fake players, a generated tournament — so they can click around without creating mess in their real data. A migration assessment tool asks targeted questions about the visitor's current system (Idrott Online, Gestion FFPJP, custom Excel, etc.) and outputs a 'we can import 80% of this' estimate, removing the biggest objection to switching.

A contact-sales form qualifies federation and enterprise deals. Webinar registration (see F19.16) and double-opt-in newsletter signup (see F19.17) capture lower-intent visitors so they can be nurtured through the marketing-automation engine until they are ready to buy. Every form is Turnstile-protected to keep bots out and analytics clean.

Confirmation emails are sent via ACS through MJML templates.