Distribution & Targeting
En resumen
Distribution & Targeting routes published surveys to precisely the right audiences across in-app, email, SMS, public link, and embeddable iframe channels. It combines multi-level targeting filters, live audience estimation, configurable reminder cadences, and per-channel invitation tracking so federation research teams can plan, launch, monitor, and adjust fieldwork end-to-end without leaving the workspace or stitching together external email tools.
Cómo funciona
Once a survey is published, the author opens the distribution workspace and assembles an audience from layered filters: tenant-wide (every active member), an org-node subtree (a district and all its clubs), role-based (referees, club admins, license holders), demographic (age band, gender, license type, discipline, region), an explicit list pasted or uploaded, or any combination joined with set operations. As filters are added the audience estimator runs against the live member directory and shows the projected reach, eligible-but-opted-out counts, and channel coverage (how many have a verified email, SMS, or in-app device token). Authors then pick one or more channels — in-app push and inbox, transactional email, SMS, a public shareable link with optional Turnstile, or an embeddable iframe with a snippet for federation and club websites — and schedule the launch immediately or for a future window.
A reminder policy is attached at launch: none, a single nudge after three days, weekly until response or close, or every three days, with quiet-hours respect per recipient locale. The system writes one invitation row per (user, survey, channel) tuple so engagement can be tracked granularly: dispatched, delivered, bounced, opened, clicked, started, completed, opted-out. Reminders fire only against rows that are eligible (not yet completed or opted-out) and respect channel-specific throttles to avoid SMS fatigue.
Public links and iframe embeds bypass the invitation table for anonymous fieldwork but still capture campaign attribution via UTM parameters. Federation administrators with cross-tenant rights can hand off the audience to F20.06 for opt-in distribution to member nations, while tenant admins retain channel-level kill switches and can revoke invitations mid-campaign without losing already-collected responses.
Capacidades clave
- Multi-level audience filters: tenant, org-node subtree, role, demographic, explicit list, combined
- Live audience estimator with channel coverage and opt-out projections
- Five distribution channels: in-app, email, SMS, public link, embeddable iframe
- Configurable reminder cadences with quiet-hours and per-channel throttles
- Per-(user, survey, channel) invitation tracking from dispatch to completion
- Mid-campaign kill switches and revocation without losing collected responses
- UTM-based attribution for anonymous public-link and iframe fieldwork
En la práctica
A regional research coordinator is launching a post-tournament feedback survey. She opens distribution, selects the org-node subtree for her region, intersects with the explicit list of tournament participants exported from the bracket, and the estimator returns 412 eligible respondents — 380 with email, 290 with SMS, 220 with active app sessions. She enables in-app, email, and SMS channels, sets a single reminder after three days, and schedules launch for the day after the final.
After launch she watches the invitation tracker fill in: 91% delivery on email, 84% on SMS, 62% open rate on in-app. Three days later reminders fire automatically to non-completers, lifting completion from 38% to 57% before the survey closes.
Funcionalidades de este subsistema
5| ID | Status | Funcionalidades |
|---|---|---|
| F20.02.01 | Entregado | Multi-level targeting — tenant-wide, org-node subtree, role-based, demographic, explicit list, combined ✅ PL-T079 |
| F20.02.02 | Entregado | Multi-channel distribution — in-app, email, SMS, public link, embeddable iframe ✅ PL-T079 |
| F20.02.03 | Entregado | Audience estimation — live estimated audience size before publishing ✅ PL-T079 |
| F20.02.04 | Entregado | Reminder system — configurable cadence: none, once after 3d, weekly, every 3d ✅ PL-T079 |
| F20.02.05 | Entregado | Invitation tracking — per user x survey x channel delivery and engagement tracking ✅ PL-T079 |
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